News & Press

Marie Claire: Funding The Dream

Marie Claire: Funding The Dream

“So you’ve got the big idea, but what next? Securing the right financial backing can be the difference between a successful start-up and an epic fail.  Prior to setting up The Classic Cupcake Co. in Sydney late in 2012, Anna Eden, 34, ran a catering business in London…” Read the full article

Mosman Daily: Sweet app-etite

Mosman Daily: Sweet app-etite

“Mosman cupcake queen Anna Eden is one of many businesses to sign up to the Mosman Daily’s new Local Shoppa smartphone app to give readers great deals, discounts and special offers…” Read the full article.

MCGRATH: The Classic Cupcake Co. Making Small Things Count

MCGRATH: The Classic Cupcake Co. Making Small Things Count

The quality of Anna Eden’s baking and her one hundred year old recipes heralds a stylish new generation in cupcakes. Walking along tree lined Avenue Road in Sydney’s Mosman was always pleasant, but recently the aroma of Anna’s baking has made it even more so. Opened in late 2012, Anna’s crisp white store sits just off the high street and if the aroma doesn’t catch your attention, the window full of cupcakes will… Click to download the full article