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Meet Our Chief Flavour Designer

Our mission at The Classic Cupcake Co. is to serve all of our customers simply the best sweet treats in Australia.

Owner, founder and chief flavour designer, Anna Eden, arrived in Sydney from England with her family in 2010. After years of planning and delivering major events for corporate clients, A-List celebrities and members of the Royal Family, Anna began looking for an opportunity to take her creativity, attention to detail and her background in cutting edge culinary techniques in a brand new direction.

Coming from a family where cooking was in the blood she began The Classic Cupcake Co. in 2012.  Anna and her team of bakers design a new Collection every season. Through constant innovation, they have created a new cultural phenomenon: Cupcake, CakePOP and Confectionery Couture.

Modern. Delicious. Doily-free.

The Classic Cupcake Co uses only the finest ingredients: locally sourced free range eggs, natural vanilla from Madagascar and the world’s most exquisite chocolate – Callebaut, made from sustainably grown cocoa beans by the maitre chocolatiers of Belgium.

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