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The Classic Cupcake Co. story

The Classic Cupcake Co. story

It’s been a busy start to 2015 and it’s also a very exciting time as I have the chance to share the Classic Cupcake Co. story with the world.

Below is the article about our story that appeared in the ANZ Business Hub.

How to build a recipe for start up success

“Persistence and product integrity proved to be the secret ingredients for a Sydney based cupcake retailer.

Company founder Anna Eden’s story started 12 years ago when she was in England operating a catering and experiential events company. She then moved to Sydney in 2010 where she decided to start her own business.  The Classic Cupcake Co. was born—or if you like, baked!

Anna was motivated to start her own business for several reasons. “I was inspired by my passion for fine culinary arts and the history of working with food and people”, she recalls.

But you need more than just passion to be successful in business. Starting a business requires two main ingredients: confident decision making based on market research, and enough capital to make it happen. A good gut instinct helps, too.

Anna thought she had both. “Once I’d made up my mind to start, I had suppliers in place, a shop location, and a team of employees all within three months and ready to go.”

But at the eleventh hour her investor thought the markets were about to change and decided to stop investing in retail ventures.

Anna was facing a tough choice: continue with the business and seek funding elsewhere, or decide to turn off the ovens. She was confident in her ability to build a successful business and knew that her product integrity gave her a competitive edge—her cupcakes are made with pure vanilla, Belgian chocolate, natural colours, free-range eggs and world-class Willie’s Cacao.

So she turned to ANZ and their lending pledge.

“I found an ANZ Small Business Specialist who truly believed in me and my business,” she says. “Without the loan I would not have been able to set up the first store. It has been the platform for our growth and we are now, two years later, ready for the next stage.”

Anna’s business plan includes opening additional locations across Australia and growing The Classic Cupcake Co. into a recognised household name.

To see how Anna and her team are faring, drop by the shop at 167 Avenue Road in Mosman, New South Wales, or visit them online.

If you are looking to start a business, get an indication of how much you could borrow with ANZ’s business loan calculator, or contact an ANZ Small Business Specialist today.

Want a recipe for success? Anna shares these business tips.

  • Get endorsements for your products—testimonials from experts can really build your reputation. Have this person talk about your business so you can quote them on your website or promotional material.
  • Create a business plan and prepare your action steps. Review your plan at least quarterly.
  • Build contingency plans so you have a back-up strategy if your original one doesn’t work out. Don’t be afraid to change your plan.
  • Pay attention to the little details, like what you are spending money on.

Give your business the best possible chance to succeed by being able to adapt and adjust to unexpected conditions.”

Can you imagine life without the purple velvet cupcake? No, neither can I and I definitely never thought my passion for cupcakes would result in seeing my face on an ANZ campaign!

It’s been a wonderful journey so far and the support from ANZ’s Small Business team is fantastic.

Love ANNA xxx

Purple Velvet here? Are you sure?

Purple Velvet here? Are you sure?

The CCC Purple Velvet is in high demand! People still crave it… Maybe it’s the light but rich velvet sponge or the whipped white buttercream or the delicate purple velvet cake crumbs or the simple fact that it doesn’t need words to explain!
We have a lot of fun with this cupcake. The mini cupcakes of this flavour are super popular too, with customers coming back daily to order these bite-sized treats for a range of events from their kids’ birthday parties to corporate functions at the office.

Order the Purple Velvet here.

Love ANNA xxx

Our very first cupcake store

Our very first cupcake store

We are proud to announce that the location of our first store will be Mosman, Sydney.  We have spent the last 10 months scouting the Sydney area for the perfect location and we are excited to have found a real little gem.

Located in the heart of Mosman village, this will be our flagship store where we will create new recipes, bake onsite every day, serve the finest cupcakes, cakePOPs and coffee and run our highly anticipated Academy cooking classes.

Get in touch here.

Love ANNA xxx

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