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Being a mother and finding time to run a business

Being a mother and finding time to run a business

With Mother’s Day fast approaching, I have started to take stock of my current situation and look around me before everything changes! With a second baby due just before Mother’s Day and a very busy business, it could not be a better time to fly my own Mum out from the UK to be with me. This will be the first time I have had the privilege of having my Mum here by my side on Mother’s Day in Sydney. I am one of five children so we have to “share the love” and this is my turn to have her all to myself!

Anna with her nannie

My first Mother’s Day with two children, what a blessing! This time around I shall be taking off a whole month from work; something that I have never done to date. When you run your own business, you do not clock in and clock out. You are always on shift! Being a Mummy has been the hardest challenge of all, work is a doddle in comparison (I am sure that most Mums will agree with that!).

So, how to juggle family and work…this is not something that you can script or completely pre-determine. Each day throws up varying challenges and, quite often it is a case of how good one can be at “juggling” and ultimately keeping things in perspective. My Mum has always taken everything in her stride, and her mother before her (raising six kids on rations during the war probably taught that), with her advice being to manage each day and each hurdle as it presents itself.

Anna and her mum - Being a mother and finding time to run a business

When the new baby cupcake arrives I am sure that I won’t know the difference between morning and night time so I am forever grateful for my 14-strong loyal and hard-working team who are the best brand ambassadors and who allow me the privilege of taking even a short time “off” to be with my growing family.

Anna and Olivia

Love ANNA xxx

The Classic Cupcake Co. story

The Classic Cupcake Co. story

It’s been a busy start to 2015 and it’s also a very exciting time as I have the chance to share the Classic Cupcake Co. story with the world.

Below is the article about our story that appeared in the ANZ Business Hub.

How to build a recipe for start up success

“Persistence and product integrity proved to be the secret ingredients for a Sydney based cupcake retailer.

Company founder Anna Eden’s story started 12 years ago when she was in England operating a catering and experiential events company. She then moved to Sydney in 2010 where she decided to start her own business.  The Classic Cupcake Co. was born—or if you like, baked!

Anna was motivated to start her own business for several reasons. “I was inspired by my passion for fine culinary arts and the history of working with food and people”, she recalls.

But you need more than just passion to be successful in business. Starting a business requires two main ingredients: confident decision making based on market research, and enough capital to make it happen. A good gut instinct helps, too.

Anna thought she had both. “Once I’d made up my mind to start, I had suppliers in place, a shop location, and a team of employees all within three months and ready to go.”

But at the eleventh hour her investor thought the markets were about to change and decided to stop investing in retail ventures.

Anna was facing a tough choice: continue with the business and seek funding elsewhere, or decide to turn off the ovens. She was confident in her ability to build a successful business and knew that her product integrity gave her a competitive edge—her cupcakes are made with pure vanilla, Belgian chocolate, natural colours, free-range eggs and world-class Willie’s Cacao.

So she turned to ANZ and their lending pledge.

“I found an ANZ Small Business Specialist who truly believed in me and my business,” she says. “Without the loan I would not have been able to set up the first store. It has been the platform for our growth and we are now, two years later, ready for the next stage.”

Anna’s business plan includes opening additional locations across Australia and growing The Classic Cupcake Co. into a recognised household name.

To see how Anna and her team are faring, drop by the shop at 167 Avenue Road in Mosman, New South Wales, or visit them online.

If you are looking to start a business, get an indication of how much you could borrow with ANZ’s business loan calculator, or contact an ANZ Small Business Specialist today.

Want a recipe for success? Anna shares these business tips.

  • Get endorsements for your products—testimonials from experts can really build your reputation. Have this person talk about your business so you can quote them on your website or promotional material.
  • Create a business plan and prepare your action steps. Review your plan at least quarterly.
  • Build contingency plans so you have a back-up strategy if your original one doesn’t work out. Don’t be afraid to change your plan.
  • Pay attention to the little details, like what you are spending money on.

Give your business the best possible chance to succeed by being able to adapt and adjust to unexpected conditions.”

Can you imagine life without the purple velvet cupcake? No, neither can I and I definitely never thought my passion for cupcakes would result in seeing my face on an ANZ campaign!

It’s been a wonderful journey so far and the support from ANZ’s Small Business team is fantastic.

Love ANNA xxx

Classic Cupcake Company transparent logo

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